Bachelor’s degree in Automotive/Mechanical Engineering from a four-year college or university with an MBA
20+ years of Rent a Car experience in progressively responsible for an end to end operational roles
10+ years of experience in rent a car customer handling and customer Relations
5+ years of experience in a supervisory role
Main Job Responsibilities
Driving rental utilization through successful market penetration using sound marketing activities.
Fully responsible for leading the business unit to overall profitability and growth of the rental product line through successful implementation of; Marketing, Sales Management & Execution, Financial Responsibilities, Leadership, Operations and Fleet Management, Customer Retention, and Development and Communication. This position reports directly to the Director of Rental.
Driving rental utilization through successful market penetration using sound marketing activities and coordinating all the marketing activities of all rental personnel
Maintain and update rental agreement files.
Managing all provider relationships, including airline, hotel, and car rental.
Responsible for all marketing promotions such as direct mail, inbound and outbound telemarketing, outside sales efforts, weekly blitz activities and maintains constant communication with the Field Marketing Coordinators
Ensuring inbound and outbound telemarketing standards are being met at the companies required levels
Driving and Executing sales events such as blitz’s customer appreciation activities etc.
Market share & Penetration, Reacting to market changes with a sense of urgency in order to maintain and grow the market
Ensuring appropriate staffing levels at all full-service locations anticipating market & customer needs by either moving equipment in or out of locations to meet demands and recognize
and react quickly to market opportunities
Ability to forecast market potential and demand and optimize and react appropriately with your fleet and salesforce
Establishing and enforcing authority guidelines/limits for pricing within the rental counters, RSRs, and RAM sales forces, Maintaining competitive awareness and market pricing, Monitoring and enforcing price incentives driven by market conditions, Proactively recognizing and reacting quickly to market supply & demand, Directly responsible for overseeing the execution of the entire plan to close process at all locations. Responsible for sales protocols between all RAMS/ RSRs including lead generation and follow up
Directly responsible for maintaining compliance with company, local, state, federal, and other regulatory agencies. Ability to forecast monthly, quarterly and annual results accurately and timely. Responsible for analyzing and interpreting performance through multiple financial reports and metrics